amazon's no moon when it can turn <$1 billion into ¬$16 billion, in a day.
Last Thursday the Death Star announced it would take out rebel online drug store start-up, PillPack.
The consideration for the sale is rumoured to be just under $1 billion.
An analyst from RBC Capital Markets said: "We suspect Amazon's official entry into the space will now place a cap on drug supply chain multiples regardless of whether or not Amazon is able to scale the PillPack business".
This was demonstrated immediately with just three of the drug store peer group (Rite Aid, Walgreens Boots Alliance and CVS Health) losing $11 billion after the announcement, according to a tally conducted by CNBC.
I did some quick numbers and it appears Amazon gained around $16 Billion in market value between 9.30am and 3.45pm that day. That's more than a 16 bagger unlock on the acquisition price, in a day.
The Death Star and the threat of its planet destroying superlaser is such a compelling disruptor that when it comes into firing range, it's a good idea to get on board, or get out the way - and so investors did.
Whether you agree with Amazon's valuation or not, that's no moon.
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